Project Type:

Exhibition Identity

Duration:

07/2022 - 09/2022

Tools:

Indesign, Illustrator, Photoshop, Figma

Introduction

What is the relationship between dreams and reality?

“Textured Illusion” is a 3D art and interactive design exhibition at MoMA curated by me. Showcasing the dreamy and playful work of Sisi Kim and Olivia Pedigo, the exhibition invites visitors to immerse themselves in a world where reality and dreams seamlessly blend. This curated exhibition identity captures the essence of their work's dream-like nature, with a touch of my interpretation through color, layout, and typography.

Design Goal

Spanning booklet to exhibition merch, the project aims to create a unified exhibition identity while keeping three elements in mind: Sisi Kim's playful take on dreams, Olivia Pedigo's hyper-realistic artworks, and MoMa’s brand identity.